What We Do
Strategic Marketing for Utility-Facing Teams
Whether you're entering a new service territory, rolling up acquired brands, or preparing for procurement season, we bring the structure and execution to position your team for traction.
Core Capabilities:
Brand Architecture & Messaging
Go-to-Market Planning
Sales Enablement for Utility Buyers
Web & CRM Ecosystem Buildouts
Modular Marketing Systems at Scale
How We Work
Built for Regulated Markets. Tuned for Growth.
We embed as fractional CMOs, GTM strategists, and hands-on marketing leads—translating complex offerings into clear, trusted messaging that wins stakeholder alignment.
Designed for long-cycle, multi-buyer sales
Messaging aligned to utility pain points & mandates
Marketing materials that pass sourcing and legal reviews
Fast-turn collateral and CRM-connected sales tools
Who We Serve
Growth-Stage Companies Selling into the Utility Ecosystem
We specialize in energy tech, technical services, and infrastructure solutions navigating commercialization in complex markets.
Private equity-backed platform companies
Vendors preparing for RFPs or joint demos
Teams scaling across IOUs, co-ops, or municipal utility markets
Solution providers needing B2B marketing muscle
Exclusive Services
Fractional CMO
We embed as a senior marketing leader—bringing structure, clarity, and momentum to your team. From executive messaging to revenue alignment, we operate as your head of marketing, guiding strategic priorities and overseeing execution across teams, vendors, and channels so that your business moves faster, aligns cross-functionally, and scales with credibility.
Brand Strategy
We build brand platforms designed for complex, evolving businesses. From defining positioning and narrative to creating modular systems for acquired brands, we deliver messaging and identity frameworks that unify, clarify, and build trust so that every touchpoint reinforces who you are—and why you win.
Go-to-Market
We lead GTM efforts that translate technical offerings into clear value propositions and campaigns. Whether launching a new product, expanding into new markets, or entering the utility ecosystem, we craft and execute the roadmap to traction so that your commercial team enters the market with speed, confidence, and the tools to close.
“Jessie is an outstanding marketer with exceptionally strong skills in product marketing, brand messaging strategy, and in researching product-market fit.”
— Energy Trade Association Staff
“The passion and creativity Jessie brings to brand recognition and marketing is unparalleled. She challenges the norms and is always looking for new ways to evangelize the message.”
— Former Energy Tech. Client
How Can We Help?
Ready to take your brand to the next level? Schedule a 30-minute free consultation with us to discuss your marketing needs and explore how we can help elevate your business. No obligation—just a conversation about how we can support your goals.
