Outcome Driven Marketing for Energy Tech
About Us
At Peak Potential Marketing, we help ambitious B2B companies turn complexity into clarity—and clarity into traction.
We’re not an agency. We’re a strategic marketing partner built for high-growth environments: energy innovators, infrastructure service providers, and technical teams navigating rapid change. Whether you're entering a new market, scaling through acquisition, or formalizing your go-to-market function, we deliver the structure, messaging, and momentum you need to move fast and grow with confidence.
We offer both retainer-based partnerships and project-based engagements depending on the scale, speed, and structure your team needs. Most of our clients choose a retainer model to gain consistent access to senior marketing leadership, executional support, and unlimited deliverables within scope. This allows us to operate as a seamless extension of your team, moving quickly without re-scoping every request. For teams with a focused initiative—such as a rebrand, go-to-market launch, or M&A integration, we also offer project scopes with clear timelines, fixed pricing, and strategic depth built in.
Our Logo
The Peak Potential Marketing logo is a reflection of our mission to elevate brands and gives a nod to our founder’s energy career start in peak demand management. The circular design with an open top symbolizes growth, forward motion, and the limitless potential we aim to unlock for our clients. At the heart of the logo is a mountain, representing the challenges businesses face and the heights they can reach with the right strategy and support. Just as the open top invites progress, our approach is about creating opportunities and guiding you to new peaks in your marketing journey.
Meet Our Founder
I’m Jessie Peters, the founder of Peak Potential Marketing LLC. With over a decade of experience at the intersection of clean technology, energy systems, and IoT, I bring a wealth of knowledge and a hands-on approach to helping businesses elevate their marketing strategies. I launch and support brands across North America and globally in these dynamic industries, where I lead brand expansions, go-to-market strategy, and product positioning. I’m a certified product marketer through the Product Marketing Alliance, and prior to my marketing career, I served as a market researcher in the energy technology space; I bring a data-driven mindset to everything I do. In fact, it’s important to me that I understand the industries that I market for, as I see genuine product and solution knowledge as a differentiator in driving results. The good news is, even if I don’t know your space, I’m happy to learn it — I want to grow my brain as much as possible!
Throughout my career, I identified a gap in finding short-term support for marketing projects, particularly those related to classical product marketing, including market research, product market fit, and content creation. I established Peak Potential Marketing to help marketers like myself fill that gap by offering businesses the flexibility and expertise they need to drive impactful results on a project-by-project basis.
I work alongside your team to define your brand’s strategy, craft compelling product messaging, and execute effective marketing tactics that resonate with your audience and achieve your business goals. I’ll stick with you to evaluate each project’s success and help you plan for the next one. Whether you need market research, to launch new initiatives, copywriting, trade show or other tactical support, I’m here to help you put strategy into action.
Contact us
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