Frequently Asked Questions


1. What does Peak Potential Marketing do?

We build strategic marketing functions, brand platforms, and go-to-market systems for B2B companies in energy, infrastructure, and technical services so that they can accelerate growth, build commercial credibility, and scale with speed and consistency.

2. What types of companies do you work with?

We specialize in supporting:

  • Early- to growth-stage B2B companies in the energy and utility sector

  • Private equity-backed service rollups

  • Technical service firms navigating acquisition or integration

  • Global enterprises seeking North American market entry

3. What services do you offer?

We offer strategic and executional marketing services across four key pillars:

  • Brand Architecture & Messaging

  • Go-to-Market Strategy & Digital Presence

  • Sales Enablement & Proposal Systems

  • Marketing Operations & Marketing Systems Integration

Retainer clients benefit from unlimited web and collateral development, CRM support, and access to a full partner network across design, copywriting, public relations and dev. services.

4. How is Peak Potential different from an agency?

We operate as a fractional marketing leadership team, not a vendor. That means we bring:

  • Executive-level strategy with hands-on delivery

  • Deep sector expertise in energy and technical B2B markets

  • Agile resourcing and partner integration

  • A track record of brand launches, turnarounds, and GTM acceleration

5. Who leads the work?

All engagements are led by Jessie Peters, Founder & Principal of Peak Potential Marketing, who brings over a decade of experience leading marketing strategy for energy tech innovators like EO Charging, Edge Zero, and Generac Grid Services.

When I can’t do the work myself, I bring in a curated bench of top-tier energy tech subject matter experts and project executors, so that every deliverable meets the highest standards for strategic insight, technical accuracy, and executional excellence.

6. Do you offer project-based work?

Yes, though our model is optimized for retainers that allow for high-output collaboration. Projects may be scoped for: '

  • Brand refreshes

  • Website design

  • GTM launches

  • Marketing audits

We’re happy to customize scopes to meet near-term milestones.

7. Do you build websites?

Yes. We offer unlimited website development for retainer clients, including platform selection (Webflow, Squarespace, WordPress, etc.), UX/UI design, SEO, lead capture, and Salesforce or HubSpot integration.

8. Can you support M&A marketing or rollups?

Absolutely. We’ve helped companies unify multi-entity brands under a single umbrella while preserving local credibility. We offer modular brand kits, launch playbooks, and flexible support models for newly acquired teams.

9. What industries do you know best?

Our deepest experience lies in:

  • Energy (utilities, distributed energy, DERMS)

  • EV charging & infrastructure

  • Technical field services

  • Smart grid & grid-edge software

  • Environmental & compliance services

10. How do I get started?

Use our contact form or email us directly to schedule a discovery session. We’ll align on needs, team structure, and roadmap options—then build a plan that delivers fast, credible value.