Frequently Asked Questions


1. What does Peak Potential Marketing do?

We provide embedded marketing strategy and execution for growing B2B companies. That includes acting as a Fractional CMO, building or refining your brand platform, and leading go-to-market strategy—especially during moments of change like acquisitions, product launches, or entry into regulated markets.

2. How are your services structured?

We work on a flat-fee retainer model with dedicated senior support. Each engagement includes defined strategic priorities, consistent delivery, and access to our extended team (e.g., designers, developers, writers) when needed. No overages. No re-scoping. Just clean, high-impact execution.

3. What makes you different from an agency or freelancer?

We embed like a senior hire—owning strategy, prioritizing execution, and collaborating cross-functionally across product, sales, and leadership. Unlike traditional agencies, we don’t require handholding. And unlike freelancers, we bring structure, systems, and executive-level thinking.

4. Who do you typically work with?

We work with B2B brands in technical, infrastructure, and utility-adjacent markets—often those backed by private equity or scaling through acquisition. Clients include field services firms, energy tech startups, critical infrastructure platforms, and vendors selling into utility ecosystems.

5. Can you help unify brands after an acquisition?

Yes. We specialize in brand architecture and marketing integration for multi-entity teams. That includes positioning strategy, messaging frameworks, visual identity systems, and templated assets that allow you to unify quickly—without losing regional credibility or internal alignment.

6. Do you offer design, web, or content support?

Yes—our core team handles strategy and marketing leadership, and we draw on a trusted partner network (developed through CI Group and other projects) to execute fast-turn design, content, and web development. We're structured to act as a full-stack marketing team when needed.

7. What’s included in a typical engagement?

Each scope is tailored, but core deliverables often include:

  • Marketing roadmap + OKRs

  • Brand positioning and messaging systems

  • CRM-integrated website strategy

  • Sales enablement tools (decks, briefs, playbooks)

  • Campaign development and reporting dashboards

We also support internal comms, recruiting marketing, and executive visibility when needed.

8. What’s your experience in the utility/energy space?

We’ve led brand and GTM strategy for utility-facing companies like Generac Grid Services, EO Charging, Edge Zero, Gridco, and more. We understand how to position technical offerings for utility buyers—and how to balance innovation with credibility in conservative markets.

9. How quickly can you get started?

We typically onboard within 1–2 weeks. We move fast, and our systems are designed for quick integration—especially for companies in active growth or pre-funding milestones.

10. How do I get started?

Use our contact form or email us directly to schedule a discovery session. We’ll align on needs, team structure, and roadmap options—then build a plan that delivers fast, credible value.